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AESP Academy – Certificate of Excellence in Demand-Side Management (DSM) Program Management

October 26 - October 29

Presented by M. Sami Khawaja, PhD, The Cadmus Group and Quinn Parker, ENCOLOR

In-Person, LIVE Instructor-Led Training Course

Date: October 26-29, 2026

Time: 8:30 AM-4:30 PM (T-TH), 8:30 AM-12:30 PM (F)

Instructor: M. Sami Khawaja, PhD, Terra Santa and Quinn Parker, ENCOLOR

Location: Verity (111d Queen St E, Toronto, ON M5C 1S2, Canada)

Earnable CEUs: 2.7

Earnable PDHs: 27

Fee: $3,375 (US) or 34 group points for members, $4,050 (US) for non-members

Please note: Registration fees and membership points are charged per participant. Each individual attending must register separately. This is required for IACET compliance to ensure we can accurately track attendance, award CEUs, and provide course materials.

*To register with Group Member Points, email elearning@aesp.org

Instructor-Led In-Person Cohort: 

The demand-side management program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the three DSM program cycle components, program planning and design, implementation, and evaluation. Although implementation and evaluation are two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two. 

After completing this course, you will be able to: 

  • Describe how a utility operates 
  • Explain what a load profile is and its relationship to customer energy use 
  • Define demand side management and why it makes economic sense 
  • Describe and discuss how to conduct a cost effectiveness analysis 
  • Recall the key metrics used for program design, planning, and evaluation 
  • Outline the steps for conducting portfolio planning 
  • Describe the common research studies and data gathering methods 
  • Illustrate the relationships between market barriers, adoption and savings risk 
  • Outline what Program Theory is, and how logic model are constructed and used 
  • Identify the correct sequence of events for designing a program 
  • Describe common program implementation strategies and structures 
  • Outline and describe data tracking systems, their uses, value, and options available 
  • Recall and discuss the importance of managing a customer’s experience 
  • Identify how to approach developing an integrated marketing strategy and its benefits 
  • Recall the key types of marketing metrics and how they measure effectiveness 
  • Define and describe the types of evaluation 
  • Recall and describe simple energy engineering calculations, and simulation and statistical models 
  • Describe why attribution is important to DSM programs 
  • Define and articulate how free ridership, spillover, market effects, and NTG impacts DSM programs 
  • Outline the uses and value of a process evaluation 
  • Describe how a market evaluation helps inform program design and evaluation activities 
  • Outline the importance of baseline research and market studies 

Courses 1-4 are completed online.  Once registration is complete, you will receive access to the online courses.  These include Energy Basics, Utility Fundamentals, Utility Business Models, and Contract Management.  To earn the Certificate of Excellence in DSM Program Management, you must complete all 4 online courses, the in-person cohort, and pass all module tests with a 70% or higher. 

For more information view our Certificate of Excellence Page: https://www.aesp.org/page/DSMcertificate 

To clarify the intent of this educational program: this is an assessment-based certificate program that will provide the learning outcomes described in the certificate brochure and on AESP’s website. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials. If you have any questions please contact elearning@aesp.org. 

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