The 50-30 Challenge

At Efficiency Canada, we’re committed to breaking down systemic barriers within our own organization and the sector as a whole in order to support a diverse and equitable energy efficiency workforce. That’s why we’ve committed to the 50-30 challenge.

The 50 – 30 Challenge is an initiative between the Government of Canada, businesses and diversity organizations. Together with project co-creators, many of whom have been striving to increase corporate diversity for decades, the government has developed a plan to improve access for women, racialized persons including Black Canadians, people who identify as LGBTQ2, persons living with disabilities, as well as First Nations, Inuit and Métis peoples to positions of influence and leadership on corporate boards and in senior management.

The goal of the program is to challenge Canadian organizations to increase the representation and inclusion of diverse groups within their workplace, while highlighting the benefits of giving all Canadians a seat at the table.

The 50 – 30 Challenge asks that organizations aspire to two goals:

  1. Gender parity (50%) on Canadian board(s) and senior management; and
  2. Significant representation (30%) on Canadian board(s) and senior management of other under-represented groups: racialized persons including  Black Canadians, persons living with disabilities (including invisible and episodic disabilities), Canadians who identify as LGBTQ2, and First Nations, Inuit and Métis peoples as founding peoples of Canada are under-represented in positions of economic influence and leadership.

Our challenge to the sector

Meet some of Canada’s energy efficiency leaders

Thivya Viswanathan

Will Gonell

Jordyn Burnouf

Alanda Big Crow

Gordon Hart

Afaf Azzouz

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