Regional Champions

To advance the mission of energy efficiency, Efficiency Canada appreciates that local connections across Canada must be developed and nurtured. Regional Champions are volunteer leaders that facilitate these connections between sector members, local advocates, government officials, and more. Regional Champions connect monthly to share local knowledge on key concerns of our sector, celebrate wins and discuss ways to further support regional initiatives. Our combined efforts will develop a stronger network of energy efficiency advocates, from coast to coast to coast.

Current Opportunities →

Our Regional Champions

Jesse Row

Jesse Row


Jesse's Bio

Jesse has over 20 years of experience working on energy efficiency and clean energy solutions.

Jesse’s work on energy efficiency policy started in 2004 as a Pembina Institute representative to Alberta’s Clean Air Strategic Alliance (CASA) – an industry, government and non-government collaboration to support air quality management in the province. This experience led Jesse to work with a variety of stakeholders to create the Alberta Energy Efficiency Alliance (AEEA). The AEEA represents the energy efficiency industry in the province, advocating for increased EE uptake across all sectors. Jesse led the AEEA for 10 years, building the organization’s membership and reach while successfully advocating for the adoption of leading national energy efficiency standards into the Alberta Building Code and the creation of new energy efficiency programs in the province.

With new programs established, Jesse then moved to Energy Efficiency Alberta (EEA), the provincial agency tasked with running those programs, as Vice President of Corporate Performance. Over the course of 3 years, EEA programs supported projects that will deliver more than $800 million of energy savings and emissions reductions for households and businesses in the province.

Jesse has recently rejoined the AEEA as its Executive Director and is a registered professional engineer. His past experience also includes life cycle assessment of energy systems, and community energy planning with First Nations and municipalities.

When he’s not working, Jesse likes to spend time with his family outdoors or at home, and always likes to have a good book and TV show at hand for relaxing at the end of the day.

Christine Gustafson

Christine Gustafson

Co-chair – British Columbia

Christine's Bio

Christine is driven to find ways to make energy efficiency Canada’s number one resource of the future and reduce greenhouse gases. She is the owner and principal consultant at Harbourgreene Consulting Inc. and project manager for the Home Performance Stakeholder Council. With 18 years of experience as an energy management consultant and utility professional she has worked with teams and subject matter experts to deliver potential studies, develop and manage energy efficiency standards and policy, facilitate the development of strategic plans, manage stakeholder advisory committees, and prepare and support regulatory applications. Christine’s experience also includes many technical projects including technology research and analysis, developing conservation programs, conducting energy audits and designing energy efficient systems for commercial buildings. When she’s not advocating for energy efficiency you can find her on the water or in the mountains.

Connect with Christine:



Amanda San Filippo

Amanda San Filippo


Amanda's Bio

Amanda San Filippo graduated with a degree in Administration des Affaires from the University de Saint-Boniface and completed a Master’s in Environment and Resource Studies from the University of Waterloo where she focused on progressive economics and barriers to commercial building energy efficiency.

She has over 15 years of experience working on climate change, environmental and energy efficiency projects, including Manitoba Race to Reduce, Bike Winnipeg, and UNEP.  She is co-founder and COO of ioAirFlow, a SaaS Startup that uses data to identify how commercial buildings can improve their performance and energy efficiency.

In her spare time, she enjoys gardening, baking and indulging her rescue pets’ every whim, including her 35 year old Macaw, Frankie.


Ashley Abernathy

Ashley Abernethy

New Brunswick

Ashley's Bio

Ashley Abernethy is a purpose-driven leader at Rise – a web-based platform that allows you to turn any home improvement project into a sustainable one. Rise has welcomed over 3M visitors to its site and is one of eight certified B Corps in NB using the power of business to solve social and environmental problems. Ashley is incredibly proud of the work she does to help people make small changes in their consumption habits that collectively make a big impact. Bringing awareness to energy-efficient products, financing options for energy-efficient upgrades, along with the benefits of electrification (reduce our use of fossil fuels) all help to preserve our planet for the generations to come. When she’s not trying to save the planet, you can usually find her in the forest or buying more house plants. 

Nick Mercer

Nick Mercer

Newfoundland and Labrador

Nick's Bio

Nick Mercer is a settler-researcher, originally from Nova Scotia, and holds a Doctorate in Geography from the University of Waterloo. Passionate about co-learning and community-based research, Nick has studied extensively participatory approaches to energy planning and the integration of Indigenous Knowledge and perspectives in the energy sustainability discourse. Nick is a firm believer that just and equitable sustainable energy transitions are grounded in the rights, needs, and priorities of communities. Nick’s research has found that efficiency measures can meaningfully enhance energy security, while also protecting the sovereignty of local energy systems. Currently, Nick holds the position of Regional Energy Coordinator with Nunatsiavut Government, where he is responsible for mobilizing the Energy Security Plan to advance sustainability in five diesel-dependent Labrador Inuit communities.

Jesse Hitchcock

Jesse Hitchcock

Nova Scotia

Jesse's Bio

Jesse is a western Canadian who was transplanted to (and fell in love with!) the east coast. She holds a M.Sc. in Environmental Science and has focused her professional career on energy efficiency and climate change mitigation – first in the PEI provincial government at efficiencyPEI and now working directly with utilities and other energy efficiency stakeholders at EnergyX Solutions. Prior to joining the EnergyX team, Jesse completed the GreenPAC Parliamentary Internship for the Environment and worked as a Parliamentary Assistant in the office of the Hon. Michael Chong.

Always a policy wonk, Jesse is dedicated to helping people connect with and engage in civic life. She founded the non-partisan group Young Voters of PEI and has worked extensively on public engagement in democratic institutions. She is a former co-chair of the Fusion Charlottetown Sustainability Committee, a Samara Canada Everyday Political Citizen Nominee and a member of the Banff Forum. She is now based in Halifax, NS and continues to work toward intersectional climate policies and democratic engagement. She sits on the Board of Directors for Springtide as well as on the Halifax Regional Municipality Design Advisory Committee.

Nick Mercer

Heather Shilton


Heather's Bio

Heather is the Director for Nunavut Nukkiksautiit Corporation, Nunavut’s first 100% Inuit-owned
renewable energy developer, where she is responsible for leading the development and implementation
of a number of energy efficiency and renewable energy initiatives across the Qikiqtani Region of

Based locally in Iqaluit, NU, Heather has a strong professional background in the renewable energy
industry, primarily in Ontario, New York State, and Nunavut. She has expertise in energy analysis,
technical feasibility assessments, energy policy development, stakeholder engagement, and project
management in the renewable energy industry throughout North America. She has a Bachelor’s degree
in Geography, Environmental Studies, and History from Mount Allison University and a Master’s Degree
in Cultural Analysis and Social Theory from Wilfrid Laurier University. She is a Certified Environmental
Professional with a Specialization in Energy and currently serves as the Board Treasurer for the Arctic
Renewables Society. She currently serves as an appointed member of the federal Sustainable
Development Advisory Council and prioritizes Inuit Qaujimajatuqangit (IQ) in her advocacy of a just
energy transition in Nunavut.

Nick Mercer

Jeff Floyd


Jeff's Bio

A high school job in a grocery store in the late 80’s had me stocking an entire aisle dedicated to energy and environmental products.  CFL’s, laundry detergent, garbage bags, all sorts of daily parts of a thoughtful life.   That experience and an engaging time at Western in economics inspired my near 15 year run at building and running an EE tech company.  

My current role at London Hydro has provided refreshing ‘other side’ insight into the attitudes and opportunities there are to leverage multiple stakeholders for the EE industry to meet its potential.  Our recently spearheaded ‘Made in Ontario – Strategic Energy Management’ program is an indicator of how important and successful leveraging that potential is. 

The considerable history of the North American EE industry, its ebbs and flows, its peaks and troughs, are indicators of how critical cultural change is to a sustained outcome.  We’re in an exciting and important time to make that change permanent. 

Hammad Ahmad

Hammad Ahmed

Prince Edward Island

Hammad's Bio

Hammad Ahmed is the Energy Coordinator for the Capital City of Prince Edward Island, where he is responsible for the implementation of the Community Energy Plan. His undergraduate was done in Bachelor of Science in Sustainable Design Engineering where he focused on sustainable energy and bioresources. A registered Engineer in Training (E.I.T) who works to reduce corporate energy demand and shift to renewable energy. He has supported the development of community-based energy projects designed to increase energy literacy and community involvement. A recent energy-related project he was involved in is the Better Home Energy Project where community-based energy retrofits and literacy were done with the help of partners to reduce the carbon footprint of households within a smaller community. Currently, Hammad is working on implementing a PACE funding program in Charlottetown with the help of PACE Atlantic and other partners. Hammad is a proven community and organization leader who has had success in developing strong programs, effective solutions and practicing team management. He is passionate about GHG reductions and has a focus on the electrification of the transportation industry.

Mathieu Côte

Mathieu Côte

Co-chair – Québec

Mathieu's Bio

An experienced manager with more than 10 years of experience, I am currently Training
Director at Econoler, a Canadian consulting firm that has specialized in international and Canadian energy efficiency (EE) consulting for 40 years.

I am in charge of developing business opportunities for EE training services both nationally and internationally. I lead the Canadian Institute for Energy Training (CIET) relations with prospective clients, partners and associates. I also supervise training operations which include marketing, planning and organizing all international training events, as well as
ensuring delivery and quality assurance. Since taking this position, CIET has significantly increased revenues, as well as expanded geographic coverage and training portfolios.

I strongly believe in the significant potential benefits of EE-related technical and behavioral training activities in terms of cost-effectiveness and contribution to climate change mitigation efforts. I am thus committed to helping people learn more about EE and adequately equip them to serve as agents of change through their daily actions. I hold an MBA in International Business, have been a certified Project Management Professional since 2012 and a Certified Business Energy Professional (BEP) since 2014.

Mathieu Côte

Shane Hunter


Shane's Bio

Shane Hunter, a proud Metis entrepreneur was born and raised in Birch Hills, Saskatchewan.  He spent his teen years and beyond living and working in the solar industry in Sonoma, California where his passion for renewables was born.   He began working with his parent’s solar company and became foreman of his own crew very early in his career.  He went on to build many PV systems, resulting in hundreds of kW of solar that included many ground mount systems in the hills of Sonoma County, wineries in the Napa Valley, generator back up systems, solar water pumping projects for winery irrigation, and wind turbine installation.

He returned to Saskatchewan to study, and worked to receive his Canadian Journeyman Electrician Red Seal, complete in 2011, and gained experience working throughout the province.

Shane is an owner and co-founder for Meridian Solar & Electric Inc., established in 2016.  Based out of Radville, Saskatchewan.  The move to Radville with his wife and 4 children was due to the fact that renewable energy concepts were scarce in the province, and the southern part of the province had particularly fantastic sun hours and opportunity for solar.  The move began the adventure into entrepreneurship, and  continued his passion in renewables.  This led to many new opportunities, and directed his focus toward energy efficiency.  He began his education in that field by completing his Energy Manager Professional course with CEIT, and gained his CEM Certified Energy Manager certificate.


When Shane isn’t working, designing, or consulting, he remains busy with his children; teaching them to fix vehicles and motors, building and heating a greenhouse in the garden, raising chickens, planting trees, and doing all kinds of weird and fun projects around his acreage.

Marianne Gregoire

Marianne Gregoire


Marianne's Bio

Marianne has spent the most transformative decade of her life (so far) in Yukon, and she’s looking forward to shining a light on the dynamic and exciting projects happening around the territory. She completed her Bachelor’s of Environmental Science and her Master’s of Environment and Resource Studies where she studied how to bridge the gap between sustainability innovators and mainstream acceptance.

She has spent the bulk of her career in the public service as the Energy Manager of the Government of Yukon’s commercial building portfolio and more recently researching, designing and delivering energy efficiency and conservation programming for Yukoners, municipalities and First nations.  

Marianne is particularly interested to expand her understanding of intersectional perspectives into energy policy and how to broaden our understanding of what needs to happen to make energy programs and policies effective, equitable and achievable.

Outside of this, Marianne can be found tearing around the wilderness out her back door with her husband and three kids on bikes in the summer and kicksleds during the winter. Yes, it gets cold but it’s a dry cold. 


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