Who is Efficiency Canada?

Welcome to the new voice for an energy efficient economy!

Today is the culmination of more than 18 months of work by experts from across Canada who recognized the need to shift public policy towards a dramatic improvement in how we use energy.

Today we launch a brand new organization, but we are built on a strong foundation – more than two decades of work of the Canadian Energy Efficiency Alliance (CEEA), who had a long track record in advancing energy efficient solutions. Together with Carleton University and four of Canada’s leading philanthropic foundations, representatives of CEEA challenged itself to evolve to address 21st century problems with cutting edge policy and communication solutions.

Part advocacy organization, part think-tank, part data-driven start-up, Efficiency Canada will advocate to make our country a global leader in energy efficiency.  We will convene people from across Canada’s economy to work together to advance policies required to take full advantage of energy efficiency. And we will communicate the best research out there to build a more productive economy, sustainable environment, and better life for Canadians.

Through targeted campaigns and advocacy activities, Efficiency Canada will help policymakers and influencers move the needle on energy efficiency across Canada, every step of the way.

Now is the time to build on the momentum driven by utilities, governments, agencies, consultants and NGOs, who have been working tirelessly to engage Canadians on the critical issue of how we use energy.

Our goal is to make energy efficiency – through an economic lens – top of mind for policy makers. To do that, we aim to make the complex, simple; the story, compelling; the stakeholders, heroes; the mundane, exciting.

By 2025, we envision a Canada where energy efficiency is:

  1. Widely recognized and treated as the “First Fuel” by governments, regulators, utilities and consumers.
  2. Improving by at least 2% per year, double the historic rate of improvement.
  3. Supporting job growth across all sectors, trades and provinces.

And we’ve already got down to business. Have a look at the research we released today (in partnership with Clean Energy Canada), showing what many experts have been saying for decades: saving energy creates jobs, grows the economy and tackles the issue of climate change. Big time.

And this is where you come in.

We are building a Big Tent. We are reaching beyond the typical sphere of influencers and stakeholders, working with all aspects of Canadian society to recognize the multiple benefits of energy efficiency. We are developing a rallying cry for everyone – utilities, governments, trades, building owners, banks, academics, ALL Canadians – to get behind.

Over the next few months, we’ll be hard at work building the organization to change the policy landscape. And we’ll start by speaking to as many of you as we can.

Together, our voice can be amplified even louder.

Will you join us?

Corey Diamond
Executive Director, Efficiency Canada
May 3, 2018