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Many of Canada’s current climate policies for homes are focused on providing rebates and incentives to homeowners via programs. While helpful for homeowners, for contractors these stop-start inventive programs are disruptive, creating uncertainty and hurting business practices. Is there a better way? Yes! This interactive seminar presents a case for why it is time to consider business support policies for the residential retrofit sector, using results from a research project developed by Efficiency Canada. Together, we will explore a mix of contractor-oriented policies – drawn from other countries and compiled with inputs from Canadian retrofit businesses - that can support and sustain business models that offer higher profit margins, more balanced workloads, and good jobs while also decarbonizing homes more quickly.