Gender and Energy Efficiency

We must make energy efficiency workplaces inclusive, create opportunities, and expand the promotion of women in energy efficiency, so that others can see role models, encouraging more women to join.

Natalie Irwin

Senior Policy Analyst at Natural Resources Canada (Office of Energy Efficiency)

At Efficiency Canada, we have made a number of commitments to advance gender parity in the energy efficiency sector.

But, there is much more to be done.

While the energy efficiency sector was projected to grow by 8.3% this year, it is generally less diverse than the national workforce: just under one-fifth or 18% of workers were reported to be female.

ECO Canada’s 2019 ‘Energy Efficiency Employment in Canada’  report

Our challenge to the sector

Learn about women across Canada rocking energy efficiency careers

Meet the women driving energy efficiency
policy change at Efficiency Canada

Aidan Belanger

Communications Specialist

Aidan's Bio

With close to a decade of experience in communications, Aidan has worked with businesses big and small, helping them find their voice, recalibrate their mission and engage with the public, enabling them to grow in a meaningful direction. She has written for numerous companies and publications and has advocated sustainability and environmental responsibility through both journalistic work and marketing initiatives. Above all, she hopes to be part of the solution in her role at Efficiency Canada, making a difference in Canada’s economy and environment.

Outside of work, you can find Aidan reading, writing, making fermented condiments with her husband and being the busy mom to a toddler.

Kelsey Brasil

Kelsey Brasil

Project Management Lead

Kelsey's Bio

Kelsey Brasil is Project Management Lead at Efficiency Canada. Originally from Ontario, she fell in love with Halifax studying Sustainability and Planning at Dalhousie University, and has made a second home on the east coast. Prior to this role, Kelsey spearheaded the development of Efficiency Canada’s Career Hub a one stop shop for people to find training, networking events, mentors, and ultimately their dream job!

Kelsey’s career in energy efficiency kicked off managing Efficiency Nova Scotia’s community outreach program, Green Schools NS — connecting students to Energy efficiency behaviours they can adopt to protect our Earth. Energy efficiency quickly became a career focus once she saw the ways it empowers youth to take action, helps
Canadians save money and afford their bills,
and the solutions it brings to the climate

In her free time, you can find Kelsey in the woods camping, rock climbing, or having a dance party with her sisters.


Natasha Daniel

Communications Lead

Natasha's Bio

Natasha Daniel is a storyteller who believes in amplifying voices seldom heard. Whether through her corporate and non-profit endeavours, she has learned that the capacity to sway public opinion comes down to one thing: a captivating story.

Her commitment to arts education has enabled her to work with many brilliant students from Toronto’s Malvern & Jane-Finch to displaced communities in Medellin, Colombia, as well as Indigenous resistance movements in South India. As a writer, Natasha has been featured on VICE, the Canadian Broadcasting Company, as well as contributed to publications such as Elle Magazine and Canadian Living.

Her social justice initiatives have been recognized by the United Nations, the Art Gallery of Ontario, as well as the University of California, Berkeley. Natasha continues to expand her expertise in Communications as she navigates her new role within the Sustainable Development sector at Efficiency Canada.


Carol Mass

Policy Research Associate

Carol's Bio

Carol’s interest in energy efficiency began during her Bachelor’s Degree in Engineering and Society when a professor reworked his course to explore Canada becoming a signatory to the Kyoto Protocol. Since then, whether in consulting, R&D, applications engineering or non-profit work, Carol has always sought out mission-driven projects with interesting problems to solve.

Carol’s career began in the water innovation sector, motivated by a deep love of Ontario’s lakes. After completing a Master’s degree in modelling a novel wastewater treatment process, she pivoted to researching and advocating for water efficiency. She authored the first report in Canada quantifying the significance of the water-energy nexus, influenced provincial legislation and was later appointed to the board of an Ontario environmental technology accelerator.

In recent years, Carol could often be found lending a hand with a local organization or campaign by building a database, creating a community program or flooding an ice rink. Recently, her work with an HVAC contractor both led to exuberantly sharing about heat pumps with friends and to joining Efficiency Canada. She values family, camping, forest walks with friends and a good laugh.


Aidan Djabarov 

Communications Specialist

Aidan's Bio

Aidan Djabarov is a Communications Specialist at Efficiency Canada. Her undergraduate studies were in Political Science, History, and American Studies and she completed a post-graduate certification in Public Relations/Corporate Communications at Seneca College.

Since beginning her professional career, Aidan has worked in entertainment, non-profit, and education – with these diverse experiences allowing her to develop an expansive array of skills across communications, social media, and marketing. She’s excited to apply her skillset to advocating for energy efficiency and making a real impact on Canadian communities and the world at large.

Outside of work, Aidan enjoys frequent trips to the local library to stock up on new books and studying multiple languages in her pursuit to become a polyglot.

Emilie Grenier

Engagement Manager

Emilie's Bio

Emilie (she/her) is the Engagement Manager at Efficiency Canada.

Emilie holds a Masters of Philanthropy and Nonprofit Leadership, as well as a B.A. in International Law and International Relations. She has spent the past five years advocating for sustainable land use planning, active transportation, and renewable energy. Above all else, Emilie hopes to help build community in the nonprofit sector.

Outside of work, Emilie spends a lot of time figuring out how to be less cold during her backcountry skiing and ice climbing adventures.


Allison Mostowich

Director of Engagement

Allison's Bio

Allison Mostowich is an experienced engagement and outreach professional in the areas of energy efficiency, conventional resources, regulatory environments and small business startups. She has led collaborative, supportive teams and managed programs at the Energy Resources Conservation Board, Alberta Energy Regulator, Energy Efficiency Alberta and Emissions Reduction Alberta. 

Throughout her career, Allison has endeavoured to make the systems she works in more approachable and understandable to all the stakeholders that are part of it, so that they can fully participate. Her experience working with multiple levels of government, multiple leadership levels in organizations and businesses throughout the province has built Allison’s strong focus on inclusive and practical decision-making and implementation. 

Allison holds a Bachelor of Management from the University of Lethbridge and a Master of Science in Behavioral Science from the London School of Economics. Allison has a strong interest in ESG and ESG reporting to enable better, sustainable decisions for companies.

Allison proudly supports Inside Education as a Director, an environmental education focused non-profit supporting teachers and students through experiential learning. She is a keen hiker, camper, and backcountry camper who is working through her fear of grizzly bear encounters. She loves travel and horseback riding, and spends as much time with family as possible.

Kelsey Brasil

Alyssa Nippard

Research Associate

Alyssa's Bio

Alyssa is a Research Associate at Efficiency Canada and is passionate about sustainability. Prior to her academic and professional pursuits, Alyssa was on a path of self-driven research aimed at implementing solutions to lessen her environmental impact. Now, as a member of our Policy Team, she employs this same curiosity in examining energy efficiency efforts across provinces.

Prior to joining Efficiency Canada, Alyssa worked in commercial and industrial energy management where she supported clients through climate action planning, emissions quantification and energy conservation goals.

Energy efficiency became a key interest while attending the University of Regina where she earned a bachelor’s degree in Environmental Studies and developed an interdisciplinary perspective on current ecological issues.

Outside of work you might find Alyssa trying a new baking recipe (with varying degrees of success), volunteering for the local cat rescue, or on a trip somewhere meandering through a market.

Kristy Mortham

Director of Operations

Kristy's Bio

Kristy is a dedicated non-profit professional with more than 12 years of experience in finance and administration roles. Her passion lies in creating the connective tissue between business operations and the people who deliver the results.

A graduate of the University of Florida’s – Bachelor of Arts, Kristy’s educational background also includes a Post-Degree Certificate in Human Resources Management from York University, as well as a Post-Baccalaureate Certificate in Paralegal Studies from St. Petersburg College. Kristy served on several boards and committees, including the Headwaters Chapter of Trout Unlimited & the Antrim County Parks and Recreation Advisory Board both located in Michigan.

Kristy shares extensive theoretical and hands-on, progressive experience in successfully delivering on large-scale and highly complex operational initiatives in support of the development and implementation of financial controls and systems, administrative management, stakeholder and client relations, and service and people management in the non-profit sector.

Before joining Efficiency Canada, Kristy was a Senior Management Consultant at the Canadian Urban Institute, where she led a project delivery team in the development of My Main Street’s fund administration, policy and procedures, budgeting, and financial reporting tools for a $23.25-milion investment Community Activator grant program. My Main Street’s program helped drive business and restore vibrancy to local communities across southern Ontario in the aftermath of COVID-19. Before that, she served as Finance and Administration Manager at the Water Technology Acceleration Project and as Executive Director at Antrim Conservation District. As the Executive Director at Antrim Conservation District, she led Antrim County’s Household Hazardous Waste & Electronics Recycling Program.

Kristy volunteers her time supporting advocacy and research that promotes the right to housing for all. She is an urban gardener, avid camper, and outdoor enthusiast. She loves traveling and enjoys spending time with her two dogs.

Sharane Simon 

Research Associate

Sharane's Bio

Sharane has extensive research experience, including foraminiferal and geoscientific studies, wind farm development, and teleworking. With a BSc in Petroleum Geoscience from the University of the West Indies and a Ph.D. in Earth Sciences (Sedimentology) from Dalhousie University, she has honed the skill of asking difficult questions, observing patterns, and drawing meaningful conclusions.

Driven by a strong desire to solve a ‘today problem‘, Sharane pivoted into the field of building science through a MASc in Building Engineering with a concentration in Building Performance from Carleton University. With the looming effects of climate change, she intends to champion
data-supported, humancentric solutions that ensure that our buildings and communities are climate-resilient. Using her training in Lean Six Sigma, she enjoys streamlining processes by removing waste while increasing the ease of delivery of services and products.

Sharane is a staunch advocate for work-life balance. Her core value is to prioritize people and experiences over material things. She enjoys exploring small towns, the soothing effect of waterfalls, and unplanned trips.


Sarah Riddell

Policy Research Associate, Clean Heat

Sarah's Bio

Sarah is the Policy Research Associate, Clean Heat at Efficiency Canada. Prior to joining Efficiency Canada, she worked in commercial energy management, working to decarbonize federal buildings in British Columbia and the Yukon.

Sarah has a BSc. in Agricultural and Environmental Economics from McGill University, with a particular interest in the economics of climate change.

Sarah is LEED AP Operations and Maintenance accredited and is currently completing courses towards BCIT’s Sustainable Energy Management Advanced Certificate.

Outside of work, Sarah enjoys baking gluten-free sourdough, going for long walks in nature and checking out different zero-waste stores.

Gillian Wesley

Director of Communications

Gillian's Bio

Gillian has more than a decade of experience using strategic communications to drive real-world change. She has worked with coalition groups, partners, and stakeholders, and led dynamic, highly collaborative teams to develop local, provincial and national communications products and campaigns that have secured a range of environmental protections, from more and stronger MPAs to more ambitious GHG emissions reductions targets.

During her tenure as strategic communications manager at the Ecology Action Centre, she contributed to Canada’s largest survey of environmental supporters in collaboration with 12 of the country’s most prominent environmental groups.

Gillian is passionate about helping train the next generation of science communicators. She has provided mentorship and professional development opportunities to students from universities and professional programs at various stages of their learning journey.

Gillian volunteers her time advocating for permanent, accessible, dignified and safe housing for persons experiencing homelessness. She is an avid long-distance runner and enjoys traveling with her family and experiencing different food, culture, and languages. Elle etudie le français et voudrais des opportunités pour l’améliorer.

Equal by 30

Efficiency Canada’s commitments to being Equal by 30 are outlined in the following three goals:



Establish and internally identify, pay scales for all staff positions and levels.


Dialogue has begun and senior management has committed to move forward once options have been identified.



50% of leadership roles held by women.


In May 2018, there were two men in Director-level (senior management) positions. In September 2018, one woman was hired at the Director level (senior manager) and in April 2019, one woman was hired at the Lead level (manager). These new hires helped to achieve the desired 50/50 gender balance in management



Creation of policies to support flexible work hours, telecommuting, and working part-time.


Efficiency Canada has adopted a cloud-based coordination and management approach that operates across Canada. We also encourage and support a flexible work environment.

Carleton's Employment Equity Program

As a grant organization under Carleton University, we have adopted their Employment Equity Program, and as such we are dedicated to the elimination of discrimination and harassment; the removal of systemic barriers and the promotion of employment equity. The commitment is clearly articulated in the University’s Human Rights Policies and Procedures. Carleton University is a federal contractor and complies with the Federal Contractors Program, the purpose of which is “to achieve equality in the workplace” so that no person shall be denied employment opportunities or benefits for reasons unrelated to ability and, in the fulfillment of that goal, to correct the conditions of disadvantage in employment experienced by (the four designated groups) women, Aboriginal Peoples, persons with disabilities and members of visible minorities by giving effect to the principles that employment equity means more than treating persons in the same way but also required special measures and the accommodation of differences.

Leadership Accord on Gender Diversity

The Leadership Accord on Gender Diversity is a public commitment by Canadian employers, educators, unions and governments to promote gender diversity within their organizations. Developed and launched by Electricity Human Resources (EHRC) in 2017, the Accord proposes united action by employers, educators, unions and governments to:

  • expand the breadth and depth of the skilled workforce;
  • ensure that women are informed of the opportunities available in the sector of their choice;
  • and, once employed, are fully supported and provided with equal opportunities to grow and develop to their full potential.

It provides a real opportunity for all stakeholders to actively engage in building a workforce that is truly representative of Canada’s people.

Women in Renewable Energy (WiRE)

Efficiency Canada has signed an MoU with WiRE to advance opportunities for women in the energy efficiency sector.

WiRE’s mission is to advance the role and recognition of women working in the energy sector.  Inclusive of all renewable energy and clean technologies, programming includes capacity-building field trips, networking meet-ups, an awards recognition program, student bursaries, speed mentoring and more!

StepUp: Breakthrough in Energy Management

Efficiency Canada has an MoU with StepUp to advance opportunities for women working in management in the energy efficiency sector.

StepUp’s Vision is a breakthrough in Canadian energy management performance by putting gender equality at the heart of Canada’s transition to a low carbon economy.

StepUp’s Mission is to assist organizations involved in energy management to better attract, retain, and advance mid-career women to C-suite and Board positions.

50 – 30 Challenge

Efficiency Canada has signed on the to 50 — 30 Challenge

The goal of the Challenge is to encourage organizations to reach 50% gender parity, and 30% representation from under-represented groups, including racialized persons, those who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis peoples, at the board and senior management levels.


You have Successfully Subscribed!


You have Successfully Subscribed!


Sign-up to get the latest in energy efficiency news! 

You have Successfully Subscribed!


Thank you!

Get Involved!

You have Successfully Subscribed!


Thank you!