Gender and Energy Efficiency

We must make energy efficiency workplaces inclusive, create opportunities, and expand the promotion of women in energy efficiency, so that others can see role models, encouraging more women to join.

Natalie Irwin

Senior Policy Analyst at Natural Resources Canada (Office of Energy Efficiency)

At Efficiency Canada, we have made a number of commitments to advance gender parity in the energy efficiency sector.

But, there is much more to be done.

While the energy efficiency sector was projected to grow by 8.3% this year, it is generally less diverse than the national workforce: just under one-fifth or 18% of workers were reported to be female.

ECO Canada’s 2019 ‘Energy Efficiency Employment in Canada’  report

Our challenge to the sector

Learn about women across Canada rocking energy efficiency careers





Shawna Henderson


Meet the women driving energy efficiency
policy change at Efficiency Canada

Kirsten Pulles

Community Engagement Manager

Kirstin began her organizing career at the age of 18 when she traveled the United States for three months, living out of a van and advocating for North Korean human rights.

Since then, she has completed a bachelor’s degree in Global and International Studies at Carleton University, focusing in Global Development and Economics. During her studies, Kirstin completed four research projects on subjects at the nexus of economic growth, policy and sustainability.

With the World University Service of Canada she undertook a mapping project of gender lens investors, identifying entrepreneurial leaders. The following year, as lead researcher, she analysed and compared two free public transit advocacy campaigns in Canada. Through the Canada-India Centre for Excellence, Kirstin designed a gender-based program evaluation for an international women’s accelerator program. She also led a volunteer team to explore the Fairtrade market. 

Outside of work, Kirstin can usually be found on a bus somewhere! As a founding member of Free Transit Ottawa, she has spent four years building support for concrete policy changes at the municipal level. As the leader of the Transit Week Challenge, Kirstin got Ottawa’s city councillors on the bus with her for a week.

She is also an avid rock climber, concert-goer, world-traveler, coffee-drinker and outdoor enthusiast.

Ive Velikova

Communications Manager

Ive Velikova is the Digital Communications Specialist at Efficiency Canada. She graduated from McMaster University with a degree in Psychology, Neuroscience, and Behaviour. After years of studying the human brain, Ive dove into science communication. She shares science everywhere, from summer camps to bars to festivals across Toronto.

In addition to working as a freelance science communicator, Ive has completed her Masters in Science Communication at Laurentian University. Her research looks at SciComm training opportunities for Canadian graduate students.

Ive an enthusiastic storyteller seeking to build trust and excitement for science. Through her “Science Sucks” podcast, she invites guests to discuss the ups and downs of scientific research and how it impacts our lives. As an enthusiastic public speaker, Ive has spoken at the Ontario Science Centre, Story Collider, Spark After Dark, and Science Is A Drag.

When she’s not gushing about science, you can find her hiking and spotting birds in parks across Northern Ontario. 


Tseli Moshabesha

Project Manager, Our Human Energy

For the past 5 years, Tseli Moshabesha has worked with the United Nations Convention on Biological Diversity on strategic partnerships with companies looking to reduce their environmental impact. Her role involved coordinating and managing relationships with executives and organizations at regional and global levels, as well as conducting research on biodiversity and cross-cutting issues like climate change, agriculture, wildlife, gender and productive sectors. 

In the past she has worked with NGOs like the Aga Khan Foundation, other UN agencies like the International Civil Aviation Organization and the United Nations Development Programme, and inter-governmental organizations like the Southern African Development Community. 

As a self-described hyper-social extrovert, she is passionate about community-building, advocacy and activism. She currently chairs the Black Alumni Council at Concordia University, where she graduated with a Bachelor of Arts degree in Political Science.

Kelsey Brasil

Kelsey Brasil

Project Manager, Career Hub

Kelsey Brasil is Project Manager at Efficiency Canada. Originally from Ontario, she fell in love with Halifax studying Sustainability and Planning at Dalhousie University, and has made a second home on the east coast. Prior to joining us, Kelsey managed Efficiency Nova Scotia’s community outreach program, 
Green Schools NS — connecting students to Energy efficiency behaviours they can adopt to protect our Earth. Energy efficiency quickly became a career focus once she saw the ways it empowers youth to take action, helps Canadians save money and afford their bills, and the solutions it brings to the climate crisis.

Kelsey is a passionate change maker with a love for meaningful connections and partnerships. Through her initiative Let’s Sprout, she designs programming to help folks reimagine the world and demand action towards social and environmental justice.

In her free time, you can find Kelsey in the woods camping, rock climbing, or playing guitar and singing her favourite tunes to the ocean.

Erica Chan Glueck

Erica Chan Glueck

Operations Manager

Erica is the Operations Lead at Efficiency Canada. Originally from Jakarta, Indonesia, she and her family migrated to Frankfurt, Germany before landing in Toronto, Canada. Erica holds an Honours B.A. from the University of Toronto, with a specialization in Political Science. Additionally, she is completing graduate studies in Sustainability at the University of Toronto.

She has worked in strategy and operations, systems design, and project management across the public benefit sector. She is motivated by social purpose organizations with a mission to create lasting, systemic change. Most recently and before joining Efficiency Canada, Erica was part of the founding team at the Toronto Renewable Energy Co-operative’s start-up social enterprise, Tapestry Community Capital. There, she managed $80 million of community-based impact investments and worked on capital projects for various non-profit and co-op organizations.

When not in the virtual office, she reads, runs, sings, and plays instruments (poorly).

Alyssa Nippard

Research Associate

Alyssa is a Research Associate at Efficiency Canada and is passionate about sustainability. Prior to her academic and professional pursuits, Alyssa was on a path of self-driven research aimed at implementing solutions to lessen her environmental impact. Now, as a member of our Policy Team, she employs this same curiosity in examining energy efficiency efforts across provinces.

Prior to joining Efficiency Canada, Alyssa worked in commercial and industrial energy management where she supported clients through climate action planning, emissions quantification and energy conservation goals.
Energy efficiency became a key interest while attending the University of Regina where she earned a bachelor’s degree in Environmental Studies and developed an interdisciplinary perspective on current ecological issues.

Outside of work you might find Alyssa trying a new baking recipe (with varying degrees of success), volunteering for the local cat rescue, or on a trip somewhere meandering through a market.

Tife Bode

Communications Intern

Tife is the Communications Intern at Efficiency Canada. Currently pursuing a bachelor’s degree in Media Production and Design at Carleton University, her interest lies in design, social media, and other forms of digital communication.

Her undergraduate studies focuses on producing informative digital content in many forms, be that through graphic design, social media management or web development. Through the program, Tife has worked on projects alongside the National Arts Centre and the Canadian Museum of Nature focused on rediscovering exhibits and artworks in new ways to garner interest.

Tife is passionate about design, online storytelling, and is eager to develop new perspectives or hone new skills. An enthusiast of all things creative, she frequently experiments with photography and video production, as well as digital art and calligraphy. In her spare time, she enjoys reading, writing, and watching video essays.

Annabelle Linders

Policy Intern

Annabelle is the Assistant Policy Research Analyst intern at Efficiency Canada, helping to develop the 2022 Provincial Energy Efficiency Scorecard. She is pursuing a Bachelor of Public Affairs and Policy Management at Carleton University, specializing in communication and technology policy.

Before joining Efficiency Canada, Annabelle worked at Carleton University as a Digital Content Assistant, as well as at the Canadian Food Inspection Agency with their Information Management division. She has also been involved as a volunteer with various youth organizations and loves helping to engage students with politics.

In her free time, Annabelle is usually playing soccer with friends, doodling, or baking.

Equal by 30

Efficiency Canada’s commitments to being Equal by 30 are outlined in the following three goals:



Establish and internally identify, pay scales for all staff positions and levels.


Dialogue has begun and senior management has committed to move forward once options have been identified.



50% of leadership roles held by women.


In May 2018, there were two men in Director-level (senior management) positions. In September 2018, one woman was hired at the Director level (senior manager) and in April 2019, one woman was hired at the Lead level (manager). These new hires helped to achieve the desired 50/50 gender balance in management



Creation of policies to support flexible work hours, telecommuting, and working part-time.


Efficiency Canada has adopted a cloud-based coordination and management approach that operates across Canada. We also encourage and support a flexible work environment.

Carleton's Employment Equity Program

As a grant organization under Carleton University, we have adopted their Employment Equity Program, and as such we are dedicated to the elimination of discrimination and harassment; the removal of systemic barriers and the promotion of employment equity. The commitment is clearly articulated in the University’s Human Rights Policies and Procedures. Carleton University is a federal contractor and complies with the Federal Contractors Program, the purpose of which is “to achieve equality in the workplace” so that no person shall be denied employment opportunities or benefits for reasons unrelated to ability and, in the fulfillment of that goal, to correct the conditions of disadvantage in employment experienced by (the four designated groups) women, Aboriginal Peoples, persons with disabilities and members of visible minorities by giving effect to the principles that employment equity means more than treating persons in the same way but also required special measures and the accommodation of differences.

Leadership Accord on Gender Diversity

The Leadership Accord on Gender Diversity is a public commitment by Canadian employers, educators, unions and governments to promote gender diversity within their organizations. Developed and launched by Electricity Human Resources (EHRC) in 2017, the Accord proposes united action by employers, educators, unions and governments to:

  • expand the breadth and depth of the skilled workforce;
  • ensure that women are informed of the opportunities available in the sector of their choice;
  • and, once employed, are fully supported and provided with equal opportunities to grow and develop to their full potential.

It provides a real opportunity for all stakeholders to actively engage in building a workforce that is truly representative of Canada’s people.

Women in Renewable Energy (WiRE)

Efficiency Canada has signed an MoU with WiRE to advance opportunities for women in the energy efficiency sector.

WiRE’s mission is to advance the role and recognition of women working in the energy sector.  Inclusive of all renewable energy and clean technologies, programming includes capacity-building field trips, networking meet-ups, an awards recognition program, student bursaries, speed mentoring and more!

StepUp: Breakthrough in Energy Management

Efficiency Canada has an MoU with StepUp to advance opportunities for women working in management in the energy efficiency sector.

StepUp’s Vision is a breakthrough in Canadian energy management performance by putting gender equality at the heart of Canada’s transition to a low carbon economy.

StepUp’s Mission is to assist organizations involved in energy management to better attract, retain, and advance mid-career women to C-suite and Board positions.

50 – 30 Challenge

Efficiency Canada has signed on the to 50 — 30 Challenge

The goal of the Challenge is to encourage organizations to reach 50% gender parity, and 30% representation from under-represented groups, including racialized persons, those who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis peoples, at the board and senior management levels.


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