Transform the Market: How Mid-Stream Programs Drive Energy Savings and Conservation Culture

Mid-Stream Energy Efficiency programs work directly with product distributors, incentivizing participants to shift their supply chain toward energy efficient alternatives. In this session, we will go over what exactly is a “Mid-Stream Program” and show how Mid-Stream programs can help you influence the wholesaler market to stock more energy efficient equipment on shelves and showrooms and increase the share of end users who opt for the more efficient option.

As a case study, we will show how Enbridge’s Midstream Program in Ontario has matured into a reliable source of savings and how it can grow to do even more. We’ll also touch on some of our emerging Mid-Stream programs in the West and the U.S.